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Coming to iPhone

Bring scrolling habits into the light.

Elareel is Instagram with a quiet companion. It notices what holds your attention, works out what each post was about, and shows you where your time really goes.

Where your time went.

Every post you watch is read: the words spoken, the words on screen, the caption. Then it's added up, gently, so you can see the shape of your attention. No scores, no streaks.

7m 8s

watched across 20 reels this week

Who chose it.

Your friends, the people you follow, or the algorithm. See how much of what you watched was really your choice.

Keep what mattered.

Save a post to your brain and Elareel writes down what it taught you, with every point traced back to the moment it was said. Add a note in your own words if you like.

Your brain Recipes Bread

Overnight focaccia

“For Sunday lunch.” Your note

  • 0:12–0:18Rest the dough in the fridge for 12 hours.
  • 0:31–0:36Dimple it with oiled fingers, right to the tin.
  • Slide 3Bake at 230°C for 20 to 25 minutes.

It organises itself.

Your saves gather into themes, then into sections as a theme grows. When there's a better shape, Elareel suggests it, and you tick the changes you want. Nothing moves without you.

  • Ballet Pinned
    Technique, class notes
  • Recipes
    Bread, weeknight dinners
  • Coding
    Python, building in public

Split “Coding” into Python and Building in public

Bring your saves.

Already saving posts on Instagram? Bring them all in at once. Each one is read and filed into your brain, like everything else.

Your login stays yours.

You sign in on Instagram's own page, inside the app. Your password never reaches us, and your messages are never read. We see the posts you watch, and for how long. That's all.

Watch with awareness.

We'll write once, when it's ready.